The Proven 12-Week Program for AI Search Visibility

Search is no longer about keywords and SERPs. In 2025, AI-driven answers (ChatGPT, Gemini, Claude, Perplexity…) are becoming the first place decision-makers turn to when they need solutions.

And here’s the challenge: if your brand isn’t cited inside those answers, you don’t exist.

At The Hills Agency, we designed a 12-week program that ensures your brand moves from invisible to consistently cited and recommended in AI search engines. This isn’t SEO with a new label. It’s a new discipline: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

 Why a 12-Week Program?

AI search engines don’t update like Google SERPs. They build trusted knowledge graphs and “lock” sources for months or years. That means:

• If you’re not integrated in 2025, you’ll remain absent in 2026 AI shortlists.

• Once competitors are locked in, displacing them is 10x harder.

12 weeks is the sweet spot: long enough to audit, engineer, and deploy; short enough to deliver fast ROI.

What Happens in 12 Weeks?

Here’s how the program works:

Phase 1 – Diagnostic Audit (Weeks 1–3)

We benchmark your brand’s presence across 120+ AI prompts, in multiple models and languages.

• Who do AI engines cite today?

• Where do they confuse your brand with competitors?

• What gaps keep you from being shortlisted?

Deliverable: A baseline visibility report (AI citation rate, competitor advantage, shortlist presence).

Phase 2 – Engineering LLM-Ready Content (Weeks 4–6)

Unlike SEO, this is not about publishing blogs. It’s about feeding AI engines canonical knowledge.

We build a “source of truth” corpus:

• Service sheets under 250 tokens (optimized for AI ingestion).

• FAQ sets in several languages.

• Case snippets structured for attribution.

• Unified glossaries to prevent confusion.

Deliverable: 12 LLM-ready service sheets + validated snippets.

Phase 3 – Technical Integration (Weeks 7–9)

This is where most agencies fail. SEO stops at meta tags; we engineer for AI ingestion.

• JSON-LD schema enriched with Organization, Service, TechArticle.

• /llms.txt and /sitemap-knowledge.xml to direct crawlers.

• Entity graphs linking services ↔ certifications ↔ clients.

• Verified external signals (Wikidata, Wikipedia, press mentions).

Deliverable: An operational knowledge graph, deployed and crawlable by AI models.

Phase 4 – Monitoring & Optimization (Weeks 10–12)

AI responses drift. A correct citation today can turn into an omission tomorrow. That’s why we monitor:

• Multi-model tests (ChatGPT, Gemini, Claude, Perplexity).

• Alerts when your citation rate drops.

• Adjustments to keep attribution stable.

• Training for your team to maintain signals over time.

Deliverable: Live AI citation dashboard + governance playbook.

What Do You Gain?

Here’s the shift most brands experience:

Why The Hills Agency?

Most agencies “add AI” to their SEO offering. We are different:

• Pure-player AEO/GEO → 100% focus on AI search, not Google traffic.

• Engineering-first → JSON-LD, entity graphs, monitoring dashboards.

• Global track record → We’ve delivered for brands like Accor, Vogue, PSG, PwC.

• Lean & elite team → Strategists + AI engineers, no bloated layers.

When companies trust us, it’s because they know we’re not “SEO with AI lipstick.” We build infrastructures that make brands visible, credible, and recommendable in AI-driven search.

The future of search is AI-driven answers, not blue links. Brands that act now will define how they are seen, cited, and recommended by AI engines. At The Hills Agency, we’re not adapting to the future, we’re building it. We put your brand at the top of AI answers.