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Know where you’re visible. Know where your money goes. Know what to do next.
Hills connects AI visibility, SEO, paid media and business performance so your team can invest where it creates the most value. Keep your agencies, platforms and tools: Hills is the independent intelligence layer above them.
Explore every module, filter, click, talk to the Copilot — or open full screen. Then run it on your company.
OverviewAI CopilotHills BriefAI VisibilityCompetitorsSourcesPaid IntelligenceDecisionsROIHills GuardManifesto
Built from the P&L backwards.
Business first. Technology second.
AI is not the product. Better marketing economics are.
Most marketing software begins with a channel, a metric or a technology.
Hills began with the business questions behind them.
Then we built the technology required to answer those questions.
Where Hills sits
You already have agencies, paid platforms, SEO tools and analytics. Hills does not replace them. Hills sits above them.
HILLS
Hills helps you decide where marketing creates, protects or loses value — across all of them.
One independent intelligence layer above your entire marketing operation.
Keep your agencies. Add the intelligence layer above them.
The value journey
Every Hills screen maps to a step of the same economic decision.
1/5 · Observe
See where value is created or lost.
« Where does our brand disappear from AI answers, and who captures that demand? »
In Hills · AI visibility · Competitors · Sources
ChatGPT · answer
For a marathon, runners often cite Nike for cushioning, and Northstar for weight-to-stability over long distances.
AI visibility
46%
+6 pts this week
The product, on loop
Short sequences from the real interface. Each answers one question: what does Hills find or improve here?
ChatGPT · answer
For a marathon, runners often cite Nike for cushioning, and Northstar for weight-to-stability over long distances.
AI visibility
46%
+6 pts this week
AI visibility
From prompt to citation
What Hills discovers here
Where your brand is cited in AI answers, against which competitor, thanks to which source — and how it moves.
Recommendation
Lower generic bids by 40% and reallocate to the marathon guide + retargeting.
Estimated · medium confidence
Paid intelligence
The spend that returns nothing
What Hills discovers here
Campaigns paying for demand you already own, the amount at stake, and where to reallocate.
Hills Copilot
Three findings, ranked by amount at stake:
Copilot
One question, ranked priorities
What Hills discovers here
An answer ranked by economic impact, with the confidence level of every finding.
AI visibility · marathon prompts
Source advantage
3 independent guides cite Nike
1 comparative test cites Northstar
Recommendation
Earn 2 citations in independent “marathon 2026” guides.
Estimated impact · +9 visibility pts
Competitors
Why they win the answer
What Hills discovers here
The visibility gap with a competitor, the source advantage that explains it, and what to do.
Recommendation
Lower generic bids by 40%
Due · Friday
Act
From recommendation to action
What Hills discovers here
Every recommendation becomes a prioritized action, assigned and tracked to completion.
Action implemented
Generic bids −40%
Verified outcome
€9,200 / month protected · conversions stable · high confidence
Protect & prove
Before, after, verified
What Hills discovers here
What an action actually changed — measured afterwards, not reported by whoever executed it.
Fictional demo data (Northstar Athletics workspace). Amounts are not customer results.
Hills above your agencies
Hills does not replace your agencies, platforms or tools. Hills brings together the available signals from your agencies, platforms and channels into a single decision layer — independently of whoever executes.
Your agencies and teams
Your channels
What reaches leadership
The questions Hills answers for you
Your agencies execute. Hills gives you the intelligence to decide.
One intelligence layer
AI answers, your paid platforms and your other marketing signals converge into Hills — which turns them into decisions, trade-offs, priorities and proof.
11 model families queried natively
13 surfaces tracked, including ChatGPT, Microsoft Copilot, Gemini and Google AI Mode / AI Overviews
Paid platforms
via import or connection — Hills never invents a number
Other marketing signals
What Hills shows
Four signals come in, one prioritized decision comes out — with the reallocated budget and the proof to follow.
Coded animation built from the real product, not a video. Paid platforms are read via import or connection; no native integration is implied.
Incoming signals
Generic CPA +38%
Marathon guide · position 2
Northstar cited · 46%
Monthly report · “all green”
Synthesis
Marathon demand is already captured organically and in AI. Generic paid is buying it back.
Prioritized decision
Your next euro, decided
Two ways to use Hills
One and the same intelligence engine. Two entry points, depending on what you want to run today.
AI Visibility
SEO, GEO, AEO and AI Search in one. Know where your brand shows up across AI answers — and how to climb.
See plansHills Full
AI Visibility + Paid + business data + decisions. Hills connects visibility, spend and outcomes, then tells you what to do — and why.
See plansFour readings, one decision
AI visibility, search, answers and paid are analyzed at the same time, then reconciled with your results. You do not get four reports: you get an answer to "where to invest, where to cut, what to fix".
When readings combine
GEO + AEO + SEO
"Why does AI cite my competitor instead of me?"
GEO spots the answers where you are absent, AEO finds the buyer questions poorly covered, SEO names the pages to strengthen. One answer, three angles.
SEA & Paid + SEO/GEO
"Am I paying for demand I already own?"
The Paid reading crosses your spend with your organic and AI visibility: where you are already the recommended answer, you win budget back.
SEO/GEO + SEA & Paid
"Am I dependent on Paid because my visibility is weak?"
The visibility readings measure your real presence; the Paid reading shows the share of traffic that only exists while you pay. You see the risk — and the lever.
The questions Hills answers
The trust principle
Hills shows the evidence behind every decision. From visibility to spend and business impact, every recommendation can be traced back to the signals and data that produced it.
Every Hills insight is grounded in evidence. Hills clearly distinguishes observed, measured, estimated and modeled information so teams understand the basis of every decision.
Proof, honestly
An estimated opportunity is never money already created. It must be validated, decided, implemented — then measured.
Every capability, a business consequence
Hover a capability to read the economic consequence it makes possible.
The questions people ask Hills
Copilot reads budget by channel and answers with a quantified, sourced reallocation.
What Hills shows
Hills Copilot
Three findings, ranked by amount at stake:
Hills next to the tools you know
Profound, Scrunch, Semrush Enterprise, Conductor, BrightEdge, Similarweb and Ahrefs are excellent at what they do. Hills asks a question they do not: where does your marketing create, protect or lose value — and what should you do next.
Compare Hills with
Hills × Profound
Enterprise AI Search / GEO platform
Profound helps organizations compete in AI Search. Hills extends the decision across AI visibility, search, paid media and broader marketing economics.
What they do well
What Hills adds
Why that difference matters economically
Winning in AI Search is a win on one part of the budget. The rest — paid, SEO, agencies — keeps spending without a referee. Hills puts that spend under the same intelligence, so visibility gained turns into reallocation, not only a score.
The question to ask yourself
What happens to the rest of my marketing budget?
Capability view
Each bar shows how far the capability is positioned. Hover for detail.
Marketing economics
Paid media intelligenceHills difference
Spend efficiencyHills difference
Cross-channel decisioningHills difference
Business impactHills difference
Budget allocationHills difference
Decision and proof
Agency accountabilityHills difference
Action prioritizationHills difference
Execution
Verification & proofHills difference
Unified CopilotHills difference
Already using these tools? Good.
Keep the specialist tools you need. Use Hills to connect the decisions between them.
Hills is designed to sit above a fragmented stack, not to replace it.
Based on public product documentation from Profound, Scrunch, Semrush Enterprise, Conductor, BrightEdge, Similarweb and Ahrefs, and third-party reviews consulted in September 2026. Competitor capabilities evolve: tell us if anything is outdated. “Not positioned as a native capability” means the vendor does not lead with it, not that it is impossible.
Where Hills sits
Hover or tap each block to see what it contributes — and what Hills does with it.
Visibility and intelligence tools
Execution, media and internal data
What this block contributes
Hills
Connects signals from the whole stack into prioritized decisions: where marketing creates, protects or loses value, what to do next, and what each action actually changed.
Conceptual map. "If imported" or "if available" denote data brought by the client; Hills does not claim native integrations with these vendors.
The cost of fragmentation
Enter what you already know. Four clearly separated levels: what you spend, what Hills oversees, what a model suggests, and what Hills measures once connected.
What you already know
All fields are optional.
Active channels
Known costs
What you entered. No assumption.
Supervised economic surface
What Hills oversees — scope, not a saving.
Paid spend under supervision
€1,200,000
/ year
Software costs read
€120,000
/ year
Agency costs made visible
€300,000
/ year
Multiplied channels
5
Separate reporting systems
8
agencies + platforms, each with its own truth
People making trade-offs
8
This is not what Hills saves: it is what Hills reads in a single layer.
Modeled reallocation
A pedagogical estimate, never a promise.
Illustrative annual reallocation range
€12,000 – €36,000/ year
This is not a guaranteed saving. It is a modeled range showing the budget that could potentially be redirected once Hills identifies what is underperforming.
This is not money you get back: it is budget you would stop wasting, reinvested where it pays.
Reference: 1 point of paid media = €12,000 / year
Measured reallocation after connection
The only value Hills presents as proven.
Measured once connected
Once your accounts are connected, Hills replaces the modeled range with observed, proven inefficiencies.
How to read these numbers
1 · Known costs
What you entered. No assumption.
2 · Supervised surface
The scope of what Hills reads. Not a saving.
3 · Modeled reallocation
Formula shown, illustrative range. Never guaranteed.
4 · Measured reallocation
Observed and proven after accounts are connected.
Hills is not for everyone. It is built for organizations where marketing decisions carry meaningful economic consequences.
7-day free trial on every plan — card required, no charge before day 7, cancel anytime.
Every Hills plan runs on the same intelligence engine, with increasing coverage, capacity, depth and automation.
Visibility
Core AI visibility
Be found, cited and recommended
490 €/mo
billed monthly
Growth
Expanded AI visibility
Recommended starting point
990 €/mo
1 brand
Pro
Full AI visibility coverage
For demanding portfolios
2 490 €/mo
3 brands
The upgrade path
"What additional economic decision can I make with the next plan?"
Visibility
See the problem.
Where your brand is visible in AI answers, where it disappears, and who is recommended instead.
Growth · Pro
Understand why, across all your markets.
The same Hills engine, scaled across brands, with more competitors and a longer history to read trends.
Hills Full · Decision
Know what to change.
Your ad spend and business outcomes enter the analysis: where budget is wasted, where it creates value, and what each agency recommendation produced.
Command · Enterprise
Decide, act and measure value across the marketing operation.
Marginal budget allocation, experimentation, a board-ready plan, and the same intelligence layer across every brand and agency.
Compare plans
Each plan increases either your coverage or the depth of decisions Hills can help you make. Select the plans to compare — up to all of them at once.
Plans to compare (all if needed)
Growth
990 € / month
Decision
4 990 € / month
Command
9 900 € / month
AI engine families queried
Tracked buyer questions
AI answers analyzed per month
Know when AI platforms stop recommending your brand
See where competitors are taking visibility from you
Know which sources influence how AI recommends your category
Understand what customers ask before they reach your website
Brands or sites tracked
Complete coverage measurements / month
History depth
See exactly where another brand has an advantage, and why
Know which actions deserve your team’s attention first
Ask Hills where to invest, what to fix and what to prioritize next
Copilot conversations per month
Hills Briefs per month
Prices shown are public monthly prices. Each plan is described in terms of decisions, not checkboxes.
By The Hills Agency
The Hills Platform was born in the field: hundreds of AI visibility audits run by The Hills Agency for luxury, finance and tech brands. Need expert guidance on top of the tool? The agency is here.
Discover The Hills AgencyRun Hills on your business and see where your marketing can create more value — before you spend the next dollar.