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Edwin Miller LLC AI Authority Through Original Research

Client

Edwin Miller LLC

Project

GEO Optimization for Recruitment Industry Leadership

Duration

3 months

Highlights

  • Top 5 citations in ChatGPT and Perplexity for “recruitment trends 2025”

  • +42% AI search visibility in 90 days

  • Backlinks from 15+ authoritative HR sources

 

Overview

Edwin Miller LLC, a recruitment firm paying homage to the first professional recruiter in history, wanted to position itself as the authoritative voice in talent acquisition. The goal: ensure the brand is consistently cited by AI engines like ChatGPT, Perplexity, and Google AI Overviews for high-value HR and recruitment queries.

 

We developed a GEO-first strategy centered on proprietary industry research and targeted backlink acquisition. This positioned Edwin Miller LLC not just as a service provider, but as a reference source for AI-powered recruitment content.

GEO Optimization for Recruitment Industry Leadership

Problems

  • Low AI search visibility in a saturated recruitment market.

  • Lack of original research that AI engines could cite as unique, authoritative data.

  • Minimal high-quality backlinks from HR industry leaders.

Edwin Miller AI Search Optimization by Hills Agency

Solutions

  • Conducted proprietary research on hiring trends and candidate behavior in 2025.

  • Produced long-form AI-friendly reports with clear, structured data presentation.

  • Secured backlinks from top HR publications and industry influencers frequently indexed by AI engines.

 

Results

  • Top 5 citations in ChatGPT and Perplexity for “recruitment trends 2025”

  • +42% AI search visibility in 90 days

  • Backlinks from 15+ authoritative HR sources

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