GEO & AEO Optimization for Fitness App

• #1 AI ranking for “female-focused fitness apps in 2025” on ChatGPT, Perplexity, and Bing Copilot

• +58% AI citations across fitness-related queries

• Featured in 12+ high-authority fitness publications

Ladder, a guided workout and personal coaching app, wanted to claim the #1 spot in AI-generated recommendations for “female-focused fitness apps in 2025.” Competing against a wave of well-funded fitness apps, Ladder needed a strategy that spoke directly to AI search algorithms — positioning itself as the most authoritative and relevant choice.

We developed a GEO + AEO approach: AI-friendly program descriptions, optimized fitness Q/A content, and backlinks from high-credibility fitness and wellness media.

• Competitors dominated AI-generated “best app” lists.

• Content focused on users, but not structured for AI parsing.

• Limited presence in authoritative fitness publications indexed by AI.

• Created structured content for AI engines, highlighting Ladder’s specialized tracks (strength, Pilates, prenatal).

• Developed in-depth Q/As like “What’s the best fitness app for prenatal workouts?” with AI-ready markup.

• Built backlinks from top health and wellness media.

• Integrated performance and progress data into AI-friendly summaries.

• #1 AI ranking for “female-focused fitness apps in 2025” on ChatGPT, Perplexity, and Bing Copilot

• +58% AI citations across fitness-related queries

• Featured in 12+ high-authority fitness publications