Morgen, a premium calendar and productivity app, wanted to rank among the top results for competitive AI-generated searches like “Best time blocking app” and “Best planner app.” These queries are highly competitive, dominated by global productivity platforms with massive content budgets.
We focused on a dual AI search strategy: producing authoritative, comparison-driven content that AI engines could easily parse (GEO) and optimizing existing pages for structured, question/answer formats (AEO). This approach ensured Morgen was ranked #2 by AI-generated results, right behind Motion, in under 150 days.