Orient Express Dominating AI Luxury Train Searches

• Top 3 placement in ChatGPT, Perplexity, and Bing Copilot for “best luxury train journeys”

• +50% AI citations across luxury travel queries in 120 days

• +32% increase in direct booking inquiries from AI-referred traffic

The Orient Express, one of the most iconic luxury train experiences in the world, wanted to ensure it appeared prominently in AI-generated search results for high-value travel queries like “best luxury train journeys” and “luxury travel experiences 2025.” With a surge in AI-powered trip planning via ChatGPT, Perplexity, and Google AI Overviews, controlling this space meant influencing affluent travelers at the exact decision-making moment.

We built an AI search strategy combining deep storytelling content that AI engines could cite (GEO) and clear, structured responses tailored for featured snippets and voice assistants (AEO).

• Strong competition from other global luxury travel brands in AI recommendations.

• Brand story was rich, but not structured for AI parsing.

• No consistent presence in AI-generated “best of” lists.

• Created authoritative destination and journey pages with proprietary photography and historical data.

• Structured top Q/A entries such as “What is the most luxurious train in the world?” using schema.org for travel experiences.

• Built high-authority backlinks from travel media frequently indexed by AI engines.

• Crafted “comparison” content positioning Orient Express against competitors with factual, AI-friendly formatting.

• Top 3 placement in ChatGPT, Perplexity, and Bing Copilot for “best luxury train journeys”

• +50% AI citations across luxury travel queries in 120 days

• +32% increase in direct booking inquiries from AI-referred traffic