Paid Media: meet your customers where they scroll
Our Paid Media experts craft advertising experiences that stop the scroll and move your audiences to action — on Google, Meta, LinkedIn, TikTok and every platform where your customers live. Our approach is full-funnel and evidence-driven: media strategy and planning, data and audience insights, structured creative testing, and incrementality measurement — so every dollar is accountable and every campaign compounds brand and performance.
Global brands we have made unavoidable for AI
How the mission unfolds
Realistic timelines, measured at every step. No overnight promises — a method.
01Weeks 1–2
Account, tracking & attribution audit
- Full audit of ad accounts, historical performance and budget allocation
- Tracking, conversion and attribution setup verified end to end
- Incrementality baseline: what your ads actually add beyond organic
02Months 1–3
Restructure & creative testing
- Campaign restructure aligned on the full funnel, not just last click
- Systematic creative testing matrix: angles, formats, hooks
- Audience and offer alignment per funnel stage
03Months 3–6
Scaling & efficiency
- Scaling of winning campaigns and creatives with controlled CAC
- Budget arbitration across channels based on incrementality, not vanity metrics
- MER and blended-CAC steering with your finance reality in view
04From month 6 (monthly cycle)
Continuous optimisation
- Weekly optimisation cadence, monthly performance reviews
- Quarterly budget and channel re-arbitration
- Creative refresh cycles to fight fatigue